The more narrow your target account list, the sharper your messaging can speak to their specific pains. Say your company provides web design services to software companies.
You'll want to know if your prospect just raised capital, launched in a new market, or posted a job ad on Upwork for a web developer. Each represents a different pain with web design - imagine if you reached out speaking to that pain!
It might look like this.
Researching a new lead... does this look familiar? Here's a playbook that automates research
Like others, you can start with a sales intelligence tool like Apollo or Zoominfo. These platforms won't have all the info you'll need and they are notorious for having out-of-date information.
So, where you'll get the most return is going further than your competitors to find details they'll miss. This is incredibly manual, so lets take a look at how AI and automation can help you.
A few definitions so we're on the same page
If you're already familiar, skip to the next section.
If not, it's worth taking a few minutes to understand the basics of prospecting, list building, and lead segmentation.
Did you know a third of sales people say social media offers the best leads? That's great, except social media platforms aren't built to be you personal lead bank.
So, they're cumbersome to use as sales channels. The tools and tactics we cover below make it easy.
Build your leadlist with AI
Most lead lists start with a search. These automations make it simple to import the leads you find into your CRM, outreach tool, or spreadsheet.
This automation from Bardeen loads leads from a LinkedIn search into a Google Sheet.
And while you're at it, why not also enrich these leads too? These automations can help you quickly build a list of leads from any source.
Simplify multi-step prospecting tasks with "in-flow" automations
Context switching is the bane of productivity. It's not efficient to move between tools, that's why most sales activities are done in batches.
This automation from Bardeen saves post commenters into a Google Sheet.
That shouldn't be the case with finding leads.
These automations give you a 1-click way to perform common workflows across multiple apps. See a lead you like on LinkedIn? Find their email, store them in your CRM, enrich the profile, then add them to an outreach sequence with 1 click.